Five Lessons learned from our storytelling approach (German only, for now)

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I had the honor of speaking at two content marketing conferences about ZEISS Stories, the storytelling project that I am strategizing and implementing at ZEISS. 

My talk was perceived very well and I have been asked to share it with my fellow content marketers – all trying to figure out how to work the area of “owned content”.

Enjoy!

Oh, January

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January is a hard to deal with month for me. I might also face a couple of intimidating thoughts right at this time and blaming the one month that usually motivates people to eat healthier, smoke less and work out … Continue reading

India

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I have been writing so much for work that my private headlines are not really the most creative. But this one sums it up pretty well. Pouya, me, India. Naturally, the minute I told my body I am going on … Continue reading