Five Lessons learned from our storytelling approach (German only, for now)

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I had the honor of speaking at two content marketing conferences about ZEISS Stories, the storytelling project that I am strategizing and implementing at ZEISS. 

My talk was perceived very well and I have been asked to share it with my fellow content marketers – all trying to figure out how to work the area of “owned content”.

Enjoy!

Oh, January

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January is a hard to deal with month for me. I might also face a couple of intimidating thoughts right at this time and blaming the one month that usually motivates people to eat healthier, smoke less and work out … Continue reading

India

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I have been writing so much for work that my private headlines are not really the most creative. But this one sums it up pretty well. Pouya, me, India. Naturally, the minute I told my body I am going on … Continue reading

The German World – through His Eyes

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Be careful what you wish for: When Pouya and I decided to relocate to Germany we were telling our friends that it would be an adventure. It’s surely been adventurous, but maybe not the adventure that we had associated. Schorle! … Continue reading

07-17: A month to remember

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Kassel – Aalen – Boston – Lake Placid – New York: Triathlons, Cardboard Boxes, Saying “See You later” and a very powerful question that I answered with a yes (well, honestly, it was “Oh my god!” Pause “Yes!”)  Continue reading

Why I don’t want stuff – Project 333

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33 items of clothing for 30 days, can you do that? I just unconsciously lived a minimalist lifestyle, and you know what I missed: Nothing! With a big move from Boston to Germany looming, there are a lot of thoughts … Continue reading